Betfair is the trading name of The Sporting Exchange Ltd.

The Sporting Exchange Limited is registered as a limited liability company in England and Wales, company number 3770548. The registered office of The Sporting Exchange Limited is at:

The Waterfront,
Hammersmith Embankment,
London,
W6 9HP.

The Sporting Exchange Limited was founded in August 1999 by Andrew Black and Edward Wray in order to commercialise proprietary betting technology that had been under development for the preceding year.

The technology used by The Sporting Exchange Limited is proprietary and, as well as being protected by copyright, is the subject of a patent application that has been filed with the United Kingdom Patent Office.

The Sporting Exchange Limited is located in the United Kingdom and operates within the confines of the Betting, Gaming and Lotteries Act 1963. It holds a bookmaker's permit in England and Wales.

Betfair is proud to display the Queen’s Award emblem which it is entitled to do having won a Queen's Award for Enterprise, in the Innovation category, during 2003. The award is one of the most significant endorsements the company has received, and will allow Betfair to carry the emblem on its site for five years.

Good: The best odds.

Not so Good: Customer support.

New User Bonus: 30 Euros with first Bet.